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Entrepreneurship 101: Who is your customer?


Scotland Can Do SCALE Online Entrepreneurship Training Program

*Applications for this year’s summer school have now closed, however the online training will continue to be available.*

Welcome to the Scotland Can Do SCALE online entrepreneurship training program brought to you in partnership with MIT. Taught by Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship, he breaks down the path to creating a successful startup into 24 steps.

Many seemingly great ideas and technologies come to a sudden halt in the face of one simple, inescapable question:

“Who is your customer?”

MIT has been asking its student entrepreneurs this question for many years – and with great success. The 25,600 companies started by MIT alumni generate $2 trillion in revenue and have created 3.3 million jobs. If MIT were a country, it would be the 11th largest economy in the world.

Become a citizen of this 11th largest economy! Join MIT in your entrepreneurial journey as you discover your startups most essential resource – the customer.

This is entrepreneurship – so don't expect a lecture. Every class session will be an in-depth and focused case study of MIT entrepreneurs from areas as diverse as mobile applications, 3D printing, power electronics, international development, and watchmaking.

You will learn, through the stories of MIT entrepreneurs, how to go from idea or technology to the necessary understanding of who and why will want to buy your product. Course assignments will be real-life exercises that will guide you through a series of concrete, practical, and effective steps that will help you make your idea very real.

Prepare to have some fun, too!