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Bootcamp MOOC - Entrepreneurship 101: Who is your customer?

Complete this course to qualify for the next
MIT Global Entrepreneurship Bootcamp!

The MIT Global Entrepreneurship Bootcamp gives entrepreneurs a taste of drinking from the firehose that all MIT students experience. The bootcamp is a one-week, intensive, in-person training entrepreneurship education program.

Who is the bootcamp for?

  • An entrepreneur. I have an early-stage startup or aspire to start one. I want to get on a path to a paying customer and meet potential co-founders and collaborators from around the world.
  • A corporate entrepreneur. I work at a growth-stage startup or established enterprise. I want to help my company innovate. At the Bootcamp I will learn new tools and will meet potential partners and recruits from around the world.
  • A team. We want to work with MIT to develop a rigorous business plan, pressure-test our processes and become a better team.

Hear what one of our bootcampers has to say about
the bootcamp experience!


Required online courses
This is a highly selective program for highly motivated entrepreneurs. Those who make it to the bootcamp will be challenged to start a company in one week. Students will need to prove they can achieve excellence in the required online courses before they apply to the bootcamp.

Click here to apply to the next MIT Global Entrepreneurship Bootcamp!


Who is your customer?

MIT has been asking its student entrepreneurs this question for many years – and with great success. The 25,600 companies started by MIT alumni generate $2 trillion in revenue and have created 3.3 million jobs. If MIT were a country, it would be the 11th largest economy in the world.

Become a citizen of this 11th largest economy! Join MIT in your entrepreneurial journey as you discover your startups most essential resource – the customer.

This is entrepreneurship – so don't expect a lecture. Every class session will be an in-depth and focused case study of MIT entrepreneurs from areas as diverse as mobile applications, 3D printing, power electronics, international development, and watchmaking.

You will learn, through the stories of MIT entrepreneurs, how to go from idea or technology to the necessary understanding of who and why will want to buy your product. Course assignments will be real-life exercises that will guide you through a series of concrete, practical, and effective steps that will help you make your idea very real.

Prepare to have some fun, too!


Action Learning Assessments

At MIT, we believe theory must be practiced so we will expect you to get out there into the real world to validate your hypotheses specifically by:

  • Segmenting your market
  • Selecting a Beachhead market
  • Learning about your persona & creating end user profiles
  • Researching your Total Addressable Market

Meet our Instructors

Course Staff Image #1

Bill Aulet

Managing Director, Martin Trust Center for MIT Entrepreneurship
Massachusetts Institute of Technology

Course Staff Image #2

Erdin Beshimov

Lecturer and Host
Massachusetts Institute of Technology

Frequently Asked Questions

Do I need to buy a textbook?

Yes, it is recommended to get a copy of Bill Aulet's book, Disciplined Entrepreneurship available in various languages and formats on Amazon.

  1. Course Number

    15.390.1x
  2. Classes Start

  3. Classes End

  4. Estimated Effort

    4 hours/week
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