About This Course

Welcome to Digital Public Relations and Storytelling. This unit teaches students to move beyond the traditional media relations approach to public relations. Students will become adept at translating information across platforms and develop a deep understanding of storytelling within a business context.

Once the realm of media relations, there's now a deeper story to tell and these communication experts are in demand for their knowledge of how to liaise with the media, use of the right tools, and tell a story that will captivate and demand the attention of your audience. Students will learn how to use participatory media, such as podcasting, videos, blogs and other platforms to deliver social media content.